Influence of Indian Cinema in the American Market
Hollywood plays a ‘big’ role in the world of cinematography. Theinfluence Hollywood has on millions of people, worldwide, is tremendous. But, Bollywoodcinema is not far behind. Open theaters for NRIS in the USA
are available screening almost every Indian movie. Indiaproduces 1000 movies approx per year, starring the well-known faces. With suchlarge production, the total output of the movies is indeed, huge.
In addition, the scope of Indian movies in many parts of theworld has risen drastically. It is a less known fact that the US is afast-growing and affluent country with 2.5 million people. Let’s understand theimpact of the Indian Cinema in the US.
Increase in IndianAmericans
The bay area alone has around 215,000 ethnic Indians workingin the Silicon Valley, hungry for entertainment from nowhere other than theirhome country. The big chain theaters like Big Cinemas, owned by Reliance group,are screening movies both, Hollywood and Bollywood throughout the country. Thebrand is likely to open some more theaters in Los Angeles, Miami, Dallas, toname a few.
Increase in IndianDistributors
The Indian community is expanding, and the distributors areshowing more interest in the US industry. As Indian movies and videos for NRIS have gone to the next level, theneed for more theaters has been felt. Earlier,the theaters lacked the basic facilities such as improved ticket receipt tooffer to the customers. The willing people took the other way by using DVDs, ratherthan going to the theaters. The distributors aimed to offer the upgradedversion of cinematography that has turned the potential people to enjoy a muchbetter atmosphere.
The ungraded cinematography experience has led to theincrease of people entering the theaters. A senior member of a famous chain oftheaters said, “people not only come to enjoy the movie at these place, in fact,they meet their friends and hang out with them”. The idea to watch movies isless personal and more social in the US, living in a workaholic environment.
Awareness of IndianCulture
Indian culture is already very famous in many parts of the world;therefore, the involvement of Indians in reality shows like ‘America gottalent’ has increased its awareness. Very soon, people will know a lot theculture and its people that will surely benefit the harmony, throughout.
The Indian American population has seen anincrease, in past few years, putting an impact on the Indian cinema in America.The chain of theaters has also seen an increase in many cities, making it easierfor the people to approach them. With this, there are desi movies and videos websites for NRIS that help find popularrestaurants, movie theaters, businesses and more. The awareness about the Indianculture in this country has gone high. Along with the positive impact, Indianculture will see a new revolution the country, in the favor of Indians. Now,people are looking forward to seeing good results from such awareness.