LOOKING FOR LEAD IN MARKETS ACROSS 25 COUNTRIES

24 Feb, 10:24

Description:

In 2021, Pure Earth launched an ambitious project to analyze the lead (Pb) content in thousands of consumer products in markets across 25 low- and middle-income countries. This project, the Rapid Market Screening (RMS), is the first analysis of its kind that we know of. The RMS follows the 2020 publication of The Toxic Truth report by Pure Earth and UNICEF, which revealed for the first time that an estimated 800 million children, or 1 in 3, have blood lead levels indicative of lead poisoning (>5 ?g/dl). This prevalence suggests that children worldwide are regularly exposed to lead in their daily lives, particularly in low-and middle-income countries (LMICs).